Engages the Sense of Smell
Quick Impact:
Scent is processed by the brain faster than sight or sound, directly reaching the limbic system, which governs memory and emotion
First Impressions:
75% of the emotions we feel daily are influenced by smell
Scent marketing uses custom fragrances to strengthen brand identity and enhance customer experience. With scent boosting recall by up to 100x over visuals, Brandscent crafts signature scents that increase engagement, loyalty, and memorability.
Engages the Sense of Smell
Quick Impact:
Scent is processed by the brain faster than sight or sound, directly reaching the limbic system, which governs memory and emotion
First Impressions:
75% of the emotions we feel daily are influenced by smell
Creates Emotional Connections
Memory Recall: People remember scents with 65% accuracy after a year, compared to just 50% for visuals after three months
Brand Loyalty:
84% of consumers are more likely to recall a brand when it has a signature scent
Influences Customer Behaviour
Increased Dwell Time:
Pleasant scents can increase the time customers spend in-store by an average of 20%
Boosts Sales:
Ambient scenting has been shown to increase retail sales by up to 40% in certain environments
Reinforces Brand Recognition
Signature Scents:
A consistent fragrance can make a brand up to 100x more memorable than visual branding alone
Familiarity & Trust:
Regular scent exposure creates emotional comfort and brand familiarity—key drivers of return visits and customer satisfaction
Acknowledgement: In the spirit of reconciliation, BrandScent acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
© BrandScent Pty Ltd 2023