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Scent is more than just fragrance – it’s a direct pathway to memory and emotion. When we smell, signals go straight to the brain’s emotional center, making scents powerful tools for influencing mood and behavior. Research shows that certain aromas can calm, energize, or evoke specific memories.
Studies have shown that scent can be used to increase sales and encourage customers to spend more time lingering. Scents can create a warm, familiar and comfortable ambiance, making shoppers feel more positive about the products they are buying.
The very first impression a customer perceives is that of scent is noticed at that exact moment of exposure. For this reason, a scent must be an integral strategy for brand marketing to make a lasting impression and positive trigger for brand association.
There is no doubt that the proper ambient scent contributes to the building of a favourable perception of the store or business and helps buyers develop a certain ”feel” for their surroundings. When used thoughtfully, fragrance can be a powerful tool for creating the desired customer experience.
An engaging scent can serve as an enticing lure for potential customers who have never visited a particular business before. Part of the sensory suite that is used by marketers worldwide, a positive scent can create an unconscious desire to repeat the experience in the customer’s mind.
The ambiance of a business can play a major role in creating customer loyalty. One important element of ambiance is fragrance, which can be used to send subliminal messaging to customers. By carefully selecting the scents that are used in a business, they can create an environment that is more likely to appeal to their customers. As a result, customers are more likely to return.
Signature brand scents can influence the way shoppers think and process information.
BrandScent is a multi-award-winning scent marketing agency, specialising in creating a signature scent for your brand and manufacturing custom branded candles and fragranced promotional products. A team lead by doctors turned alchemists we put the science back into sensory branding. When considering a signature scent, think of your chosen scent as your olfactory logo. From initial contact, engagement, and forming a long-term relationship between your brand and your customer, your olfactory logo is extremely important.
BrandScent design and achieve bespoke scent marketing options for global brands. We help create memorable brand associations that transform consumer experiences.
With our expertise of human emotions and how scents impact the human brain we design and manufacture successful scent programs for brands that want to stand out.
Let’s talk and see how we can help you UNLOCK your brand’s HIDDEN POTENTIAL
Acknowledgement: In the spirit of reconciliation, BrandScent acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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