About BrandScent
An Australian Scent Marketing Company
BrandScent is an Australian scent marketing company redefining how businesses connect with
customers through fragrance. With a dedicated in-house perfumer team in Australia and dual
medically trained founders, we combine clinical neuroscience and sensory artistry to create
distinctive brand experiences for some of Australia’s most recognisable brands.
About Our Australian Scent Marketing Company
BrandScent is a multi-award-winning Australian scent marketing company, specialising in architecting signature brand scents and manufacturing premium custom candles and commercial promotional products. As a premium agency led by a dual medical and scientific team, we explicitly bridge the gap between clinical neuroscience and luxury sensory branding. In modern commercial design, your signature fragrance functions as your permanent olfactory logo. From initial market contact and engagement to building long-term customer retention, an exclusive olfactory logo is a powerful, revenue-driving business asset.
Founded in 2015 by Dr Jeeva and Suji, BrandScent was established on a distinct objective: to unite their deep medical and clinical training with the master art of perfumery. What began as a dedicated passion project has evolved into one of Australia’s most recognised commercial scenting authorities, designing premium environments across the retail, hospitality, fitness, and corporate sectors. Our corporate track record includes engineering tailored sensory experiences for high-profile identity brands, including Chandon (APAC) and the Lancemore Hotel Group.
At BrandScent, our expert in-house perfumer team collaborates directly with corporate clients to craft distinct, proprietary aromas tailored to specific brand demographics. As a premier Melbourne perfumer, we merge raw creative design with verified scientific data to ensure every commercial fragrance delivers a measurable bottom-line impact – from expanding customer dwell time to cementing long term brand recall. This strategic approach allows us to deploy signature environments that feel authentic, sophisticated, and deeply engaging, helping businesses command market share and build definitive customer loyalty through the science of scent.
Why Brands Choose BrandScent
In-House Perfumer Expertise
We operate as one of the few commercial scent marketing companies with a dedicated, in-house perfumer team in Australia. This ensures absolute creative control, rapid project
turnaround times, and the capacity to engineer truly bespoke premium fragrances that flawlessly communicate a brand’s corporate identity
Medically-Led Scientific Approach
Our founders’ dual medical backgrounds strictly guide every phase of our scent formulation process. We focus directly on the neuroscience of olfaction and its immediate biological impact
on human emotion and memory triggers. By leveraging these scientific insights, we build ambient scenting solutions that are safe, compliant, and commercially optimized for business
environments.
Award-Winning Australian Made Quality
All BrandScent formulations are proudly Australian Made, supporting local manufacturing while enforcing rigorous quality control standards. Our innovative approach to sensory branding has been featured on Shark Tank Australia and recognized via multiple industry awards for excellence in commercial fragrance development.
Partner with a Trusted Australian Scent Marketing Company
BrandScent collaborates with leading Australian brands to craft refined scent experiences that
elevate environments and deepen emotional connection. Speak with our team to explore a
tailored approach for your brand.
From luxury retail to hospitality and corporate spaces, our custom fragrances are designed to
leave a lasting impression and strengthen brand identity at every touchpoint
Dr Jeeva
Co-Founder & Clinical Director Dr Jeeva is a former respiratory and allergy clinician who completed his formal medical qualifications at North-Western State Medical University (formerly the St. Petersburg I. I. Mechnikov State Medical Academy) in 2005 before practicing clinically in Australia. His specialized background in respiratory health and indoor air quality ensures that every BrandScent formulation is completely allergen-free, safe, and scientifically engineered to optimize wellness and mood in commercial spaces.
Suji
Co-Founder & Creative Director Suji is a premium sensory designer and brand storyteller who co-founded our parent fragrance house in 2015. Having studied Medicine at the Queen Mary University of London and holding a BSc (Hons) from King's College London, she specializes in translating corporate brand strategies into physical luxury environments. Her unique methodology masterfully balances rigorous clinical science with high-end commercial aesthetics for Australia's leading hospitality groups.
BrandScent Frequently Asked Questions
What makes BrandScent different from other Australian scent marketing companies?
BrandScent is Australia’s premier agency built on a dual medical and scientific foundation. Unlike generic fragrance suppliers, our formulations are strictly guided by our founders’ clinical backgrounds in neuroscience and respiratory health, ensuring every premium ambient scent is allergen-free, safe, and commercially optimized for human behavior.
Who are the founders of BrandScent?
BrandScent was founded in 2015 by Dr Jeeva and Suji. Dr Jeeva is a former respiratory and allergy clinician trained at North-Western State Medical University, and Suji is a premium sensory designer with medical and scientific credentials from Queen Mary University of London and King's College London.
Has BrandScent been featured on Shark Tank Australia?
Yes. BrandScent’s innovative approach to commercial scent branding and premium custom products was successfully featured on Shark Tank Australia, validating our position as one of the country's most recognized fragrance authorities.
Still have Questions?
Signature scents can subtly guide how shoppers think and interpret their experience
Testimonials
Our testimonials showcase the impact of our scent marketing. Clients praise our in-house perfumer Australia, dedicated scent experts, and skilled fragrance specialists for creating memorable brand experiences. As a trusted Melbourne Perfumer, we deliver signature scents that elevate spaces, strengthen emotional connections, and keep customers coming back.