This Privacy Policy outlines how Light and Glo Designs Pty Ltd (trading as BrandScent) manages personal information collected through its website, located at https://brandscent.com.au, and hosted on WP Engine.
Under the Privacy Act 1988 (Cth), “personal information” refers to information or an opinion about an identified individual, or an individual who is reasonably identifiable:
Whether the information is true or not; and
Whether the information is recorded in a material form or not.
Information that does not identify you or cannot reasonably be linked to your identity is not considered personal information under this policy.
We may collect the following types of personal information:
Full name
Email address
Phone number
Any other information voluntarily submitted via our website (e.g., through forms or account registration)
We may also collect non-identifying information through cookies and analytics tools for functionality and performance purposes.
Personal information is collected through:
Forms you complete on our website
Email and other direct communications
Cookies and website analytics
Cookies help us recognise your device, monitor website usage, and tailor your user experience. While they generally do not identify individuals, some cookies may link to other data you provide.
We collect your information in order to:
Respond to enquiries and provide customer support
Improve website performance and functionality
Send relevant updates and marketing communications
Comply with legal obligations
We only use your information for purposes that are directly related to our business activities or where you would reasonably expect such use.
We may disclose your personal information to trusted third-party service providers who assist us in managing and operating the website or delivering services (e.g., WP Engine, email platforms, analytics services).
These third parties are bound by confidentiality and privacy obligations. We may also provide limited access to IT and support personnel where required.
By interacting with our website, you consent to receiving direct marketing communications from us. These may include product updates, special offers, or company news.
All marketing communications include an unsubscribe option. We do not use sensitive personal information for marketing and do not share personal information with third parties for their own marketing purposes.
In accordance with Australian Privacy Principles 12 and 13, you may request access to the personal information we hold about you and request corrections if the information is inaccurate or outdated.
To make a request, please contact us at corporate@brandscent.com.au.
If you have concerns about how your personal information is handled, please contact:
Privacy Officer: Jeeva Sanjeevan
Email: corporate@brandscent.com.au
We will investigate all complaints and respond in a timely manner. If you are not satisfied with our resolution, you may escalate the matter to the Office of the Australian Information Commissioner via www.oaic.gov.au.
We do not disclose personal information to overseas recipients unless explicitly requested by you. If such a request is made, you acknowledge that overseas entities may not be subject to the Australian Privacy Principles and we will not be responsible for how your information is handled once transferred.
For any enquiries regarding this Privacy Policy, access or correction requests, or complaints about our privacy practices, please contact:
Email: corporate@brandscent.com.au
Company: Light and Glo Designs Pty Ltd – BrandScent
Location: Melbourne, Victoria, Australia
Acknowledgement: In the spirit of reconciliation, BrandScent acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
© BrandScent Pty Ltd 2023