A custom scent is crafted to reflect the brand and its core values. It is then released throughout key spaces using a commercial diffuser that delivers the right amount at the right moment. The result is a memorable fragrance presence that elevates the atmosphere and enriches every customer experience.
Scent Consultation in Australia - A Considered Starting Point for Fragrance Strategy
A scent consultation is the first step in understanding how fragrance can support your brand, space, or experience. At BrandScent, our consultations focus on listening first – exploring your brand story, objectives, environment, and audience before recommending the most appropriate scent strategy.
Whether you’re in retail, hospitality, corporate, property, events, or another sector, our role is to guide you toward the right approach with clarity and confidence.
SCENT IS THE FIRST SENSE TRIGGERED IN A NEW ENVIRONMENT
PLACES & SPACES WHERE SCENT MARKETING ENHANCES & ELEVATES THE EXPERIENCE
- Retail Stores
- Office Buildings
- Hotel + Hospitality
- Senior Living
- Public Facilities
- Home Construction
- Events
- Restaurants
A Positive Scent Is So Transformative. It Can Entirely Reshape The Consumer Experience.
The Process Of Creating A Custom Olfactory Logo
STEP 1
BRAND IMMERSION
We explore the brand values style guide and market position to understand the world the scent will belong to.
STEP 2
CONSUMER INSIGHT
We uncover audience behaviour and emotional cues to shape a fragrance that speaks directly to the right people.
STEP 3
SCENT DISCOVERY
A guided session uncovers scent directions that align with the brand story and intended experience.
STEP 4
SCENT DESIGN
The signature fragrance is crafted translating brand identity into a memorable olfactory form.
STEP 5
SENSORY STRATEGY
A tailored scent marketing plan is created positioning scent as part of the wider marketing and customer experience.
STEP 6
PRODUCTION& ROLLOUT
The fragrance is manufactured and integrated across key touch points supported by a cohesive execution plan
A Custom Scent Leads To Powerful And Immersive Brand Experiences