YOUR BRAND HAS A VISUAL IDENTITY NOW CREATE A SCENTED IDENTITY

Why a Scent Identity?

ChatGPT said:

Every great brand has an instantly recognisable presence and scent is the missing dimension that makes it unforgettable. Unlike sight and sound which are filtered and analysed the olfactory system has a direct line to the brain’s limbic centre the seat of emotion memory and instinct. This is why scent can shift mood in a breath trigger recall from years ago and create an immediate sense of belonging.

A signature fragrance becomes an emotional shorthand for your brand communicating who you are before a word is spoken. It delivers consistency across spaces and touchpoints shaping how people feel the moment they enter and how they remember you long after they leave. Used in environments products and campaigns your scent identity becomes your invisible logo a sensory anchor that builds loyalty through pure instinct.

How It Works

Step 1

BRAND IMMERSION

We deep dive into your brand, its story, audience, and aesthetic.  through interviews, research, and analysis of your digital presence.

Step 2

MOOD BOARD CREATION

Our design and perfume teams collaborate to visually and emotionally map your brand’s tone, colours, and textures.

Step 3

SCENT DISCOVERY SESSION

An interactive session where we guide you through fragrance families and scent notes to define your desired direction.

Step 4

DEVELOPMENT & REFINEMENT

We craft your first scent samples, followed by two refinement rounds to ensure the perfect olfactory match.

Step 5

FINAL REVEAL & APPLICATION

Your scent becomes a part of your brand, integrated into your spaces, merchandise, and experiences.

Ideal For

Ideal for brands determined to stand out this approach is for those ready to go beyond traditional branding and create something truly out of the box. It suits builders and property developers wanting to elevate their spaces,  retailers seeking a richer more immersive in store experience and businesses that understand the power of engaging consumers on a deeper sensory level.

By threading scent through each touchpoint the brand builds a journey that feels intentional memorable and instinctively recognisable transforming everyday interactions into unforgettable moments.

Define your brand’s essence through scent, the most powerful form of memory.

Testimonials