We uncover audience behaviour and emotional cues to shape a fragrance that speaks directly to the right people.
SIGNATURE SCENT CREATION
The Process Of Creating A Custom Olfactory Logo
STEP 1
BRAND IMMERSION
We explore the brand values style guide and market position to understand the world the scent will belong to.
STEP 2
CONSUMER INSIGHT
STEP 3
SCENT DISCOVERY
A guided session uncovers scent directions that align with the brand story and intended experience.
STEP 4
SCENT DESIGN
The signature fragrance is crafted translating brand identity into a memorable olfactory form.
STEP 5
SENSORY STRATEGY
A tailored scent marketing plan is created positioning scent as part of the wider marketing and customer experience.
STEP 6
PRODUCTION& ROLLOUT
The fragrance is manufactured and integrated across key touch points supported by a cohesive execution plan
Begin Your Scent Experience
$9,995 + GST
(includes mood board development, brand analysis, and full scent creation process)
This is our most exclusive and transformative scent journey, a fully bespoke creation designed to capture the soul of your brand. We start by deeply understanding your story, visuals, and identity, and then craft a scent that becomes your brand’s olfactory logo, something that can be used in your products, spaces, or marketing experiences.
Timeline: Approx. 12 - 16 weeks
What’s included:
Brand immersion: review of your digital presence, identity, and values.
Creation of a mood board that reflects your brand’s tone, aesthetic, and emotional direction.
A 2hr scent discovery session with our team to explore fragrance families and notes.
A custom questionnaire to define the emotional intent and desired recall of the scent.
Development of the first scent round, followed by two refinement sessions for perfection.
Final scent formula that can be used across your spaces, merchandise, and activations.
Best for: Brands seeking a true signature scent, a fragrance that embodies who they are and what they stand for.
Choose Your Scent Journey
| Features | Bank Scent | Scent Curation | Scent Rendition | Signature Scent |
|---|---|---|---|---|
| Starting Price | Free | $675 + GST | $5995 + GST | $9995 + GST |
| Customisation | Pre-created scents | Pre-created scents | Inspired by physical item | Fully bespoke |
| Scent creation rounds | None | None | initial + 1 refinements | initial + 2 refinements |
| Consultation | Email/Virtual | 1-on-1 | Full discovery session | |
| Ideal For | Events & Merchandising | Events and small brands | Growing brands | Established brands |
| Timeframe | 1-2 weeks | 2–3 weeks | 6–8 weeks | 12–16 weeks |