SCENT MARKETING REVOLUTIONISES THE WAY PEOPLE EXPERIENCE BRANDS

WHAT IS SCENT MARKETING?

Scent marketing uses the power of fragrance to strengthen brand identity and enrich every stage of the customer experience. Unlike visual cues which the brain processes analytically scent travels directly to the emotional and memory centres making recall significantly stronger and more instinctive.

At BrandScent we design signature fragrances that become part of a brand imprint elevating environments increasing engagement and building loyalty through moments people feel rather than simply see. The result is a brand presence that lingers long after the encounter.

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Engages the Sense of Smell

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Engages the Sense of Smell

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Creates Emotional Connections

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Creates Emotional Connections

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Influences Customer Behaviour

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Influences Customer Behaviour

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Reinforces Brand Recognition

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Reinforces Brand Recognition

BENEFITS OF SCENT MARKETING

Engages the Sense of Smell

Quick Impact:

Scent is processed by the brain faster than sight or sound, directly reaching the limbic system, which governs memory and emotion

First Impressions:

75% of the emotions we feel daily are influenced by smell

Creates Emotional Connections

Memory Recall: People remember scents with 65% accuracy after a year, compared to just 50% for visuals after three months.

Brand Loyalty:

84% of consumers are more likely to recall a brand when it has a signature scent.

Influences Customer Behaviour

Increased Dwell Time:

Pleasant scents can increase the time customers spend in-store by an average of 20%

Boosts Sales:

Ambient scenting has been shown to increase retail sales by up to 40% in certain environments.

Reinforces Brand Recognition

Signature Scents:

A consistent signature scent creates far stronger and longer lasting recall than visual branding alone thanks to the direct link between smell emotion and memory.

Familiarity & Trust:

Regular scent exposure creates emotional comfort and brand familiarity, key drivers of return visits and customer satisfaction

Testimonials

Our company’s signature scent has absolutely elevated the feel of our offices. We get so many clients who comment on it. We love sending our end of year client gifts with our custom candles.

Amazing products & service. The team came to us with lots of creative ideas. We were able to create something very special for our clients... Thank you!

Gorgeous products! Beautifully presented and perfect for our brand. Great service. I highly recommend.

Thank you so much for your work on our custom scented candles. They are amazing and we have had so much great feedback.